You might have heard the ancient quote:
“Half the money I spend on advertisement is wasted, the trouble is, I don’t know which half”
This is no less relevant today, when the internet has opened for an ocean of new opportunities to promote your products or brand. But the internet has also made it possible to target your advertisement and website copy directly to the customers that actually have an interest in buying your product or exactly your service.
SEO, or Search Engine Optimisation, consist in incorporating the search phrases and search words your customers search for with Google and the other search engines in the text on your website. This way you will get the most out of your online presence as the clicks you get will be of higher quality. In this context the quality of “clicks” is the conversion rate, i.e., the amount of visitors on your site that will go on to become paying customers.
The key to SEO is to generate not just a high quantity of traffic from the search engines, but a higher quality. If your website only shows up in search results 100 times a day, but 50% of those visits leads to a sale, you have a higher profit than if your site shows up 500 times, but only 5% converts to you selling a product.
The great thing about online marketing is that it can be tailored and directed towards actual potential customers, in stead of being shown to thousands of uninterested people, like a big banner on main square.
To read more about how you can optimise your search engine traffic with articles and blog posts on your website, have a look here.